Candy Promotes Companies

Whether you personalize it,

mail it off with a product you sell,  

or just have a candy dish sitting on the counter of your store,

candy provides a way to promote your company that makes customers not only loyal, but happy!  So consider Example 1:

Tired mom takes son to the bank. Son is screaming in the back of the car making mom's head spin. Mom approaches the drive-thru and is greeted by the friendly teller who over hears crazy child in the background. Teller gives a lollipop to the mom to calm screaming child- WAHLAH! Child is happy and not screaming, mom is happy and her head stops spinning. Mom is grateful she banks with the bank that gives away lollipops! It's not rocket science!

Example 2:

A couple go out to dinner on their first date. He chooses a romantic Italian restaurant. To be impressive, he orders appetizers, salad, entrees, and dessert. Only the appetizers, salad, and the entrees all contain the #1 enemy known to first daters.....GARLIC!  As he reaches into his pocket for a mint, he comes up empty handed. The check comes, time is running out! He and his gorgeous date approach the hostess stand as the leave- he sighes with relief! BUTTERMINTS! He is now ready for 1st base- whew! Thank goodness for the candy dish.

Example 3:

You and your friend are searching for the same product on the internet. You come across company A and your friend finds company B. Prices are comparable, but something about company A tells you that they seem more customer service oriented. So you order your product from company A and your friend orders from company B just to spite you. When your package arrives, company A has thrown in a small bag of Tootsie Rolls to say, "Thank you for your order!". Your friend's package from company B has nothing but the product he ordered in it. Where will your friend order from the next time??

CANDY PROMOTES COMPANIES AND KEEPS CUSTOMERS LOYAL AND HAPPY!

Learn it, Know it, Live it.

Comments

[JoAnn]

I totally agree. Great examples!

[Linda]

I always include a lollipop attached to my business card inside the box when shipping to my customers. They always remark about the "nice touch" or the "yummy lollipop", or just a simple "thank you". It's those little things that make a company memorable!